Shane Kenny

Suncity Signs & Graphics sits about 250 miles north of Perth on the western-most coast of Western Australia, which is known for its beautiful beaches and spectacular landscapes. It’s not known for dense population—most of its one million square miles are sparsely populated. Shane Kenny’s shop has served the coastal town of Geraldton, which has about 40,000 residents, for the past seven years. Here’s what he told SignCraft about his business in a recent interview:

His roots: I think I saw my first SignCraft at about age 14. I got into the industry and completed my four- year apprenticeship in 2000. Wraps weren’t really a thing in our area back then. It was mostly cut vinyl, and there was still quite a bit of painting being done. Today there aren’t too many traditional signwriters who are still doing that in our area. Most of those guys have retired. I’m trained as a signwriter, but I don’t do enough of it to be what I would call a professional signwriter.