A sign for the chicken house
By Dan Sawatzky
Posted on Monday, July 2nd, 2018
I often get asked if we ever make signs for “the real world.” The answer is yes, though the bulk of our creative work is for theme parks. As with our theme park work, there are conditions that need to be met for us to consider any sign or project. We always ask ourselves ﬁve questions. If the answer is yes to all, then we happily take on the project. Here are those ﬁve important questions:
Will the job be fun? Does the project excite us enough to get us out of bed in the morning and keep me awake at night, dreaming of what we can do?
Does the client trust us enough to let us do the design? We listen carefully to our clients as they describe their needs but we, as sign experts, need to be in ﬁrm control of the ﬁnal design.