A landmark sign for a pet hospital
Social media helps get extra value out of the project
By Dan Sawatzky
Posted on Friday, December 28th, 2018
Not long ago, a veterinarian from a neighboring town dropped by our shop. She wanted to rebrand her business with one of our distinctive signs. We began with a tour of our shop and studio. As she looked at the more than 150 samples on the walls we quickly got an idea of what she liked. We then went up to the studio and discussed her needs and goals for the project.
Then she said the magic words: “I want a landmark sign, something that will make people take notice.” We came up with a design that they enthusiastically approved and encouraged us to have fun with the build.
I photographically documented the entire build process from start to ﬁnish and provided our customer with regular updates during the six week building process. We also posted each step of the construction, starting with the approved design, on our website journal and social media pages. Our client did the same.