CNC routing lets you sell the value that 3D adds
By SignCraft Magazine
Posted on Saturday, December 29th, 2018
Most sign pros know that beyond the design, the type of sign carries an important unconscious message to the viewer. Regardless of the words that are on it, a banner means something very different to the viewer than a cast bronze plaque. So it is with 3D signs.
A 3D sign makes a business look more permanent and more established. Just as a banner—regardless of the text that’s on it— connotes a promotion or other temporary offer, a 3D sign says this business is competent, capable and qualified.
Besides delivering the information—the words or logo on the sign—dimension speaks to the viewer on the emotional level, creating a feeling of confidence. This powerful ability adds greatly to the value of 3D signs.
The dawn of affordable CNC equipment put a powerful tool in reach of most sign shops. You no longer had to be a large production sign shop to justify owning one. Plenty of one- and two-person shops now have a CNC router.
As sign designers take advantage of the capabilities of the equipment, more-and-more appealing 3D signs appear along the street. New effects are created, and new ways of maximizing the effect of dimension show up.
Smart sign makers are using the technology to sell their customers on the added value of 3D signs. In a world that is more imageconscious than ever, helping your customer create the impression of competence and professionalism has real value—and can deliver real profits to the sign maker who can provide that.