By SignCraft Magazine
Posted on Saturday, December 29th, 2018
Smoking out the customer’s budget When I meet with a new client to discuss their signage needs, I always ask what their budget and timeline is for the signwork. A common response to my questions are “I haven’t thought about a budget…” and “How fast can we get it?”. At this point I show photos of different signs that I have made ranging from basic to complex along with pricing information. This gets us in the ballpark of what type of sign they are looking for and a budget that they are comfortable with. If the customer is getting bids for signs from other shops in the area I make sure that we are pricing “apples to apples”. Sometimes a potential customer comes along and knows exactly what they want; they have photos in hand and a budget in mind. That definitely makes the sales process easier.
Getting around to your own work
Working on my own projects or business presence and identity has always taken the backseat to the paying gigs. For example, my website, www.brushstrokesigns.com, is just a landing page with my logo and basic contact information. I do keep my portfolio photos on Instagram and my Facebook business page but would like to have an inclusive website that potential customers could get most of their questions answered. I have always had good intentions to build a full website but I seem to never have the time to devote to it.
Making sales easier
Growing up in my dad’s shop, I was intimidated by sales. Hearing the word “No” was tough. Dad used to tell me “More people will say no than they will say yes” and “When you are hungry enough you’ll sell something” and he was right. When I opened my own shop, no one knew who I was and I knew I was going to have to make a lot of cold calls.