Our client bought an operating business, but the building and operation was not very imaginative. We would fix that in a hurry!
The toned-down version of the tiki-themed ice cream store was the winning concept. It featured thatch shed roof, tiki posts, a surfboard fence and funky palm trees. All this will be done in the future.
The imaginative sign is this year’s project. We started with the official logo, which will be done as a three-dimensional sign and photo op. The city officials required scale drawings with dimensions and an indication of the structure inside. These were reviewed by a structural engineer and stamped. The engineer didn’t change anything but made the city officials happy.
The carved tiki posts and beam will hold up the thatched roof in coming years. These will be a whole lot of fun to make!
The sign is under construction and will be a real head-turner. Undoubtedly there will be countless selfies taken beside our surfing hero. Those photos will be posted to the web and advertise our client’s business in the process.
The VW van didn’t make this year’s budget, but it is in the plan for next year. We did up a full-color rendering, and the owner will use the artwork on T-shirts and other promotional items.

Creating a theme and a package for an ice cream parlor

By Dan Sawatzky

Posted on Tuesday, April 30th, 2019

We have an extremely fun job currently in progress in our shop. A regular client of ours recently asked us to work up some ideas for a new ice cream parlor. Like most of their projects, the plan was to phase the project over a few years, but the design needed to be fully worked out from the start.

The design included the storefront, fence, sign and a photo op. Since we have worked together for many years they trusted us to come up with great ideas. All we had to work with was a grainy (and small) photo of the very plain building/business they had purchased.

We pitched a tiki theme. In our initial presentations we always go for the gusto. You can always go smaller if you need to, but this is our very best opportunity to sell the dream project.


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Dan Sawatzky

Dan Sawatzky's shop, Sawatzky's Imagination Corporation, is in Chilliwack, British Columbia, Canada. Dan shares his experience in his Sign Magic Workshops on 3-D sign making, and his Sculpting Workshop.