My dimensional sign making roots
51 years have taught me to focus on what I do best—and say no a lot
By Dan Sawatzky
Posted on Thursday, June 20th, 2019
Sign makers I meet often comment about how they would love to do the kind of work we do in our shop instead of the same old, same old, flat work they produce daily.
There are many reasons why most shops don’t do this kind of work, and believe me I’ve heard every possible excuse through the years. It’s a fact that most sign makers keep pretty busy and doing a creative project can be disruptive to that process. Convincing a customer they need/want something a little on the wild side (and more expensive) can also be a challenge. Then there is the matter of selling the work and getting the premium price this kind of work demands. A whole set of new skills are needed to fabricate this type of sign as well, for this work doesn’t pop out of a printer after hitting the go button.
My own personal journey into the world of dimensional signage has been an exciting fiftyone year adventure (so far) and telling it here hopefully will offer some ideas for sign makers out there who want to get into this kind of work.