Use paints and finishes to add value
Want the sign to last? Want to turn heads? The right finish can make it happen.
Posted on Wednesday, June 26th, 2019
One of the best ways to overcome the customer’s price objections is to break the sign’s cost down over the life of the sign. Over an eight-year life, a $1200 sign costs a mere $150 per year—for 24/7 advertising. Being able to say confidently that a sign will look like new for several years is a great selling point.
That’s why durable, high-quality paints and finishes benefit both the customer and the sign shop. It’s true of all the materials used on a sign. Quality materials add value to the sign— and usually at a very small additional cost over materials of lesser quality that won’t last as long.