One of the best ways to overcome the customer’s price objections is to break the sign’s cost down over the life of the sign. Over an eight-year life, a $1200 sign costs a mere $150 per year—for 24/7 advertising. Being able to say confidently that a sign will look like new for several years is a great selling point.
That’s why durable, high-quality paints and finishes benefit both the customer and the sign shop. It’s true of all the materials used on a sign. Quality materials add value to the sign— and usually at a very small additional cost over materials of lesser quality that won’t last as long.
