Light teal, dark blue, orange and gold? Yes! No one will confuse these brand colors with anyone else’s.
We were really shooting for a much larger, franchise look here, and chose a very unique color scheme here—simple, easy to read, and very disruptive.
The client suggested pink and black during our initial call. I was honestly skeptical whether we could pull it off in a way that felt premium. But we found a way to actually make those colors work and still feel high end.
This company, based in Texas, was originally branded with red, white and blue. With so many other competitors in their space using the same colors, we wanted to be different. You probably haven’t seen too many dark brown, gold, and green heating and air brands—and that’s exactly why we chose it. You can easily be blanded. But it’s so much better to be branded!
