Photo opportunities deliver powerful advertising
By Dan Sawatzky
Posted on Thursday, February 27th, 2020
As I began this article I wondered if I had enough material, but when I went through my archived photos I realized there were two or three times what I needed. We have designed and built scores of photo opportunities through the years!
Photo opportunities are a wonderful way for our customers to advertise their businesses. These days I would suggest they are more relevant than ever! Most folks carry a cell phone (camera) in their pocket. When they come across something fun they pose for a picture in front of it, then share it with family and friends. In the process they are advertising the business. That makes these kinds of signs so valuable!
The ﬁrst photo opportunity we created was for a mini golf attraction that we owned. It was a little antique cartoon logging truck. It proved to be extremely popular, and it wasn’t long until I was able to sell a similar vehicle to one of our customers. This vehicle doubled as the 18th hole feature in a mini golf. The owner was a little skeptical of the idea until he witnessed how popular and effective it was. He ordered a second one the next season!