When made with quality materials, a sign can last for well over five years— which, according to the Small Business Administration, is longer than most new small businesses last. Their data says that just over 50 percent of small businesses don’t make it to their fifth birthday.
The only secret is using products designed to go the distance—whether it is the substrate, print media, vinyl or paint. Durable products cost only slightly more but add considerable value for the customer in the long run.