Professional finishes deliver value
Using quality paints saves the customer money—and gives you a great sales feature
By SignCraft Magazine
Posted on Friday, February 28th, 2020
When made with quality materials, a sign can last for well over five years— which, according to the Small Business Administration, is longer than most new small businesses last. Their data says that just over 50 percent of small businesses don’t make it to their fifth birthday.
The only secret is using products designed to go the distance—whether it is the substrate, print media, vinyl or paint. Durable products cost only slightly more but add considerable value for the customer in the long run.
That simple fact is an important selling feature for the sign maker. Choosing the right finishes for the job ensures that your work looks as good as possible for as long as possible—making your signs an even better value for your customers.
When you can point out signs in your portfolio that have been up for years and years and still look good, it puts the price of the sign in perspective. All of a sudden, you can show how their $500 sign will cost them just $100 per year—and will still be looking great.
There are highly durable, professional finishes available for every surface. There are also plenty of special effects finishes to choose from, including textures, patina finishes, and gold and silver leaf.
Of course the finish doesn’t have to look new and shiny. Finishes with the look of rust have special appeal lately.
“Rusty signs are one of my favorite types of signs to make,” says Redgie Adams, Adams Signs, North Little Rock, Arkansas. “I’m thankful to have customers that like that look, too.”