Profile: Laura Walker

A chance visit to a sign shop towards the end of high school changed Laura Walker’s career choice from veterinary school to the sign industry. Since 1983 she has been making custom signs in the Adirondack Mountains of northern New York State. Her signs have appeared in SignCraft Magazine in the past and this spring we had an opportunity to hear about her roots in the industry and how she built her business in her tourist-driven, seasonal market:

In high school, my plan was to become a veterinarian. I had the grades and planned to head to vet school. Then I went with a friend to pick up his dump truck that was being lettered at a sign shop. As soon as I walked into that shop I was mesmerized—the smell of the paint, all the colors everywhere, the hand-lettered signs.