Profile: Laura Walker

Lake Placid, New York

By SignCraft.com

Posted on Monday, June 28th, 2021

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Shop name:
Laura’s Custom Artworks
Shop size:
2500 sq. ft.
Graphics equipment:
Gerber Omega design software
Gerber GSX cutter
Roland SG-300 printer
Gerber Edge
Online:
www.adirondacksigns.com
Facebook: Laura’s Custom Artwork
Instagram: lauras_custom_artwork

A chance visit to a sign shop towards the end of high school changed Laura Walker’s career choice from veterinary school to the sign industry. Since 1983 she has been making custom signs in the Adirondack Mountains of northern New York State. Her signs have appeared in SignCraft Magazine in the past and this spring we had an opportunity to hear about her roots in the industry and how she built her business in her tourist-driven, seasonal market:

In high school, my plan was to become a veterinarian. I had the grades and planned to head to vet school. Then I went with a friend to pick up his dump truck that was being lettered at a sign shop. As soon as I walked into that shop I was mesmerized—the smell of the paint, all the colors everywhere, the hand-lettered signs.


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