Tim Peterson: The power of pictorials

In years past, many artists found their way into the sign business because painting signs was a practical application of their art and design skills. They often put their art skills to work for the client by adding illustrations or pictorials to their signs. A pictorial can add a lot of appeal to a sign and make it a more unique piece of advertising than just “letters on a board.”

Tim Peterson [Flat Earth Art Co., Spearfish, South Dakota] has used this approach throughout his sign career. He learned early on that pictorials can also set your work apart and give you something unique to sell. It’s a big hook to both the viewer and the customer. He went on to become both an award-winning artist and sign designer.