Do you really need a graphic with the lettering?

Years ago, Chuck Donald, the Design Director for a cool magazine called Before & After, did an article on designing a “wordmark”—a logo without a symbol or image. It’s using just the business name to create a unique design that conveys the image of the business.

Chuck pointed out that wordmarks are the most widely used logos. Major corporations like Home Depot, Dell Technologies and VISA all use wordmarks. He also gave some basic guidelines for creating effective logos using just the company name and the right letterstyle

Sign painters have done this for ages. In a busy sign shop there was rarely the time—or the budget—to spend developing a unique graphic for sign work. The choice of letter style and the design of the lettering for the name of the business had to do the job.