Bruce Janssen: Custom dimensional signs in Michigan’s North Country
By signcraft
Posted on Monday, June 27th, 2022
Shop name: The Wood Shop
Location: Boyne City, Michigan
Shop size: 5000 sq. ft.
Age: 75
Staff: Three, plus Bruce
Graphics equipment:
Precix 5×10 CNC router
Ioline cutter
Flexisign signmaking software
Aspire CNC software
Online:
www.thewoodshop.com
For nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His shop, The Wood Shop, in Boyne City, Michigan, turned 48 years old on Memorial Day—last May 30
th.
“We’re still focused on doing interesting dimensional signs for our market,” says Bruce. “We’re in a resort area and there’s a demand for cool signs. They help make the area unique, right along with the scenery and all the recreational things.