Bruce Janssen: Custom dimensional signs in Michigan’s North Country

By signcraft

Posted on Monday, June 27th, 2022

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Shop name: The Wood Shop

Location: Boyne City, Michigan

Shop size: 5000 sq. ft.

Age: 75

Staff: Three, plus Bruce

Graphics equipment:

Precix 5×10 CNC router

Ioline cutter

Flexisign signmaking software

Aspire CNC software


For nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His shop, The Wood Shop, in Boyne City, Michigan, turned 48 years old on Memorial Day—last May 30th.

“We’re still focused on doing interesting dimensional signs for our market,” says Bruce. “We’re in a resort area and there’s a demand for cool signs. They help make the area unique, right along with the scenery and all the recreational things.

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