Bruce Janssen: Custom dimensional signs in Michigan’s North Country

For nearly five decades, Bruce Janssen has been making custom signs for the resort towns around Lake Charlevoix in northern Michigan. His shop, The Wood Shop, in Boyne City, Michigan, turned 48 years old on Memorial Day—last May 30^th.

“We’re still focused on doing interesting dimensional signs for our market,” says Bruce. “We’re in a resort area and there’s a demand for cool signs. They help make the area unique, right along with the scenery and all the recreational things.