By Doug Downey
Posted on Monday, April 17th, 2023
Ah, sans-serif fonts! The no-frills, straight-to-the-point, “I ain’t got time for serifs” of the font world. These fonts are like the James Bond of typography—sleek, modern, and confident. They’re the fonts that say, “I’m here to get the job done, not waste time with unnecessary flourishes.”
In fact, sans-serif fonts are so confident that they don’t even have those fancy little “feet” on their letters. Who needs ’em? It’s like walking around in high heels when you could be wearing comfortable sneakers. Sure, you might look fancier with the high heels, but at the end of the day, your feet are going to be killing you.
Sans-serif fonts are the perfect choice for anyone who wants to get straight to the point. They’re the fonts that say, “I don’t have time for your fancy serifs, I’ve got a deadline to meet!” They’re like the no-nonsense boss who doesn’t have time for small talk—they’re here to get the job done, and they’re going to do it quickly and efficiently.
So if you want to make a statement, go for a sans-serif font. They’re the font equivalent of a power suit—sharp, professional, and ready to take on the world. And let’s be real, who has time for serifs anyway? It’s 2023, people—let’s keep it simple and sans-serif.
Don’t miss Doug’s take on serif fonts this coming week!
Doug Downey has been in the sign business since 1979. He provides sign and logo design services to sign companies in the US and Canada. His company, The Image Factory, is in Stratford, Ontario, Canada.