Font Favorites: Doug Downey on serif fonts

By Doug Downey

Posted on Sunday, April 23rd, 2023

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Oh, serif fonts…the sophisticated, elegant, and timeless beauties of the typography world. They’re the Audrey Hepburns of fonts—the fonts that never go out of style.

Serif fonts are like the fancy dinner-party guests who always know the right thing to say and how to behave. They’re the fonts that say, “I may take a little longer to get my point across, but when I do, it’s going to be done with class and elegance.” And let’s be real, who doesn’t want a little more class and elegance in their life?

With their delicate, decorative lines, serif fonts are the perfect choice for anything that needs a touch of sophistication. Whether it’s a wedding invitation or a literary masterpiece, serif fonts add that extra je ne sais quoi that just can’t be achieved with a plain old sans-serif font.

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Doug Downey has been in the sign business since 1979. He provides sign and logo design services to sign companies in the US and Canada. His company, The Image Factory is in Stratford, Ontario, Canada.