Four steps to high-impact vehicle signage

By signcraft

Posted on Monday, December 4th, 2023

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“We all know that truck lettering is the most bang for a client’s advertising buck,” says Braun Bleamer, Jet Signs, Palmerton, PA. It’s true—the right graphics can turn a vehicle into a rolling billboard for less than the cost of a candy bar each day. (See How to show the true cost of a sign to a client to see Larry Elliott’s great chart on this.)

After Braun’s work was first featured in the Jan/Feb 2012 issue of SignCraft, we asked him for some details on his approach to truck lettering. It turns out his recipe for effective vehicle graphics is straightforward and built on a proven approach that’s behind many successful sign designs:

Keep the layout clean. Clean, simple layouts work best for the client. They work best for you, too, keeping production time down.

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