How much does a sign cost?

Given its longevity and low initial cost, not much—especially when compared to other advertising media like online, radio, TV or print. On almost all other advertising, you pay each time it is seen or heard, based on the exposures or impressions it delivers.

Not so with a sign. You pay once, and it does its job until it is time to replace it—usually many years later. That’s why the sensible way to look at its cost is over the sign’s lifespan. Our quick-and-easy calculator lets you do just that.



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Every business needs to budget for advertising. If you compare it to any other media, you’ll quickly see why signage is the lowest cost and best value going. According to the US Small Business Administration, the cost per thousand of impressions of signage is far lower than other advertising media.

The US Small Business Administration also reports:

“When asked the question, ‘How did you learn about us?’ fifty percent responded that the company’s sign was their first exposure to the business. Hence, a business’s sign can be estimated to generate between 15 percent and 45 percent of a small firm’s revenue.”

That’s why smart business owners take advantage of the tremendous value that effective signage delivers. Shouldn’t you?